Privacy Policy
Effective Date: March 2026
Last Updated: March 7, 2026
Huntsland Ltd (trading as LandHunt) is committed to protecting your privacy and ensuring you have a positive experience on our website and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Company Name: Huntsland Ltd (trading as LandHunt)
Email: support@landhunt.co.uk
Jurisdiction: United Kingdom
For all privacy-related enquiries, please contact us using the details above.
2. Information We Collect
We collect information in various ways:
2.1 Information You Provide Directly
- Account Registration: Name, email address, company information, and password when creating an account
- Payment Information: Billing address and payment details (processed securely by Stripe)
- Profile Information: Additional details you choose to add to your profile
- Communications: Information you provide when contacting support or communicating with us
2.2 Information Collected Automatically
- Usage Data: Information about how you interact with our platform, including pages visited, time spent, and features used
- Search Queries: Land and property searches you perform through our platform
- Saved Sites: Properties and locations you save or add to watchlists
- Device Information: Device type, operating system, browser type, and IP address
- Cookie Data: Information from cookies placed on your device (see Section 9)
2.3 Third-Party Data
We may supplement your information with data from trusted third-party sources:
- PropertyData API: Property and land registry information
- Companies House API: Company registration and ownership details
- Environment Agency API: Environmental and flood risk data
- Mapbox: Mapping and geolocation services
3. Lawful Basis for Processing
Under the UK GDPR, we process your personal data on the following lawful bases:
Contract Performance: Processing necessary to provide you with our services and fulfil your subscription
Legitimate Interests: Processing for business purposes such as fraud prevention, platform improvement, and analytics
Consent: For optional analytics and marketing communications, where we have obtained your explicit consent
Legal Obligation: Where required by law, such as fraud prevention and financial record-keeping
4. How We Use Your Information
We use your information for the following purposes:
- Providing and maintaining our services
- Processing payments and managing subscriptions
- Sending service-related notifications and updates
- Responding to customer support requests
- Conducting analytics and improving our platform performance
- Personalizing your experience on the platform
- Detecting, preventing, and addressing fraud or technical issues
- Complying with legal obligations and enforcing our terms
- Sending marketing communications (where you have opted in)
5. Sharing with Third Parties
We do not sell your personal data. However, we may share your information with:
5.1 Service Providers
We share information with service providers who assist us in operating our website and conducting our business:
- Supabase: Authentication and database hosting
- Stripe: Payment processing
- Mapbox: Mapping and location services
- PropertyData: Property data enrichment
- Companies House: Company information
- Environment Agency: Environmental data
5.2 Legal Requirements
We may disclose your information when required by law or when we believe in good faith that such disclosure is necessary to comply with legal obligations, court orders, or government requests.
5.3 Business Transfers
If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership and any choices you may have regarding your information.
6. Data Retention
We retain your personal data only for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary by data type:
Account Information: Retained while your account is active and for 2 years after account closure for record-keeping purposes
Payment Records: Retained for 7 years for tax and financial compliance purposes
Usage Analytics: Retained for 13 months for platform improvement
Support Communications: Retained for 3 years or as required by law
After the retention period expires, we will securely delete or anonymize your data. You can request deletion of your data at any time, subject to legal obligations.
7. Your Data Rights Under UK GDPR
You have the following rights under the UK GDPR:
Right of Access
You have the right to request a copy of the personal data we hold about you.
Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure (Right to be Forgotten)
You have the right to request deletion of your personal data, except where we have a legal obligation to retain it.
Right to Restrict Processing
You have the right to request that we limit how we use your personal data.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object
You have the right to object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent
Where we process data based on consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at support@landhunt.co.uk. We will respond to your request within 30 days (or up to 60 days for complex requests) as required by UK GDPR.
8. Cookies and Similar Technologies
We use cookies to enhance your experience on our platform:
8.1 Essential Cookies
These cookies are necessary for the proper functioning of our website, including authentication, session management, and security. These cookies are placed without requiring consent as they are essential for the service.
8.2 Analytics Cookies
We use optional analytics cookies to understand how you use our platform and to improve its performance. These cookies are only placed with your consent, which you can manage in your browser settings or through our cookie consent tool.
8.3 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect the functionality of our platform.
9. International Data Transfers
Your information may be transferred to and processed in countries outside the United Kingdom. These countries may not have the same data protection laws as the UK.
When we transfer data outside the UK, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the UK government
- Adequacy decisions where applicable
- Your explicit consent where required
By using LandHunt, you consent to the transfer of your information to countries outside the UK as described in this Privacy Policy.
10. Security Measures
We implement comprehensive security measures to protect your personal data:
- Encryption of data in transit using HTTPS/TLS protocols
- Encryption of sensitive data at rest
- Secure authentication mechanisms and password hashing
- Regular security audits and penetration testing
- Access controls and role-based permissions
- Secure database hosting through Supabase
- PCI DSS compliance for payment processing through Stripe
While we take every reasonable precaution to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our services at your own risk.
11. Children's Data Protection
LandHunt is not intended for children under the age of 18. We do not knowingly collect personal data from children under 18. If we discover that a child under 18 has provided us with personal data, we will delete such data immediately. If you believe we have collected data from a child under 18, please contact us at support@landhunt.co.uk.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending you an email notification or displaying a prominent notice on our website. Your continued use of LandHunt after any changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Information and Complaints
13.1 Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Email: support@landhunt.co.uk
Company: Huntsland Ltd (trading as LandHunt)
13.2 Complaints to the ICO
You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have breached your rights under the UK GDPR. You can contact the ICO:
Please note that submitting a complaint to the ICO does not affect your right to pursue a civil claim in court.
This Privacy Policy was last updated on March 7, 2026, and is effective from March 2026.